I asked Des about Wilton rugs:
The word “Wilton” refers to the type of weaving method used to produce the rugs displayed on our website. “Wilton” is one of the oldest machine-made weaving crafts and is renowned for the ability to produce carpets and rugs in the finest worsted yarns and also in the highest yarn density.
This means that the “Wilton” weaving method can produce a very high quality pencil point design definition which will not only look better, but will also maintain those good looks because the yarn density will wear better.
All of the rugs offered on our website are produced by the “Wilton” weaving method which is a mark of quality.